Preparing your data
Five data checks before trusting an AI analysis
A practical review of duplicates, totals, dates, relationships, and missing values to catch convincing answers built on unreliable data.
Read the guideBefore connecting an assistant to your data, some decisions deserve a closer look. These guides include worked examples and criteria for evaluating a solution.
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Preparing your data
A practical review of duplicates, totals, dates, relationships, and missing values to catch convincing answers built on unreliable data.
Read the guideSales
A worked example for separating unit and price changes, checking product mix, and asking useful follow-up questions about sales.
Read the guideData and security
Review data, permissions, and business definitions before using ChatGPT or Claude to answer business questions.
Read the guideChoosing a solution
How to divide monitoring and exploration between dashboards and AI analysis, with example questions and practical evaluation criteria.
Read the guideChoosing a solution
A practical evaluation script for checking figures, clarification, limits, and usefulness before buying an AI data analyst.
Read the guideWorked example
A worked example of investigating a margin decline, comparing channels and checking missing evidence before attributing a cause.
Read the guide